Genuine links to the local community with a mission to aggregate
The new brand takes on the characteristics of each location as an identity commitment that celebrates the reality of each destination where it is present, transforming every hotel into a community ambassador, by conveying native experiences that impress guests by their features, traditions and lifestyle. The Editory community is made of interlinkages with other local players, capturing synergies, evoking products, experiences and a sense of belonging.