This opening event embodied the spirit of Beyond: transforming each hotel within The Editory Collection into a space for authentic cultural experiences, where art and creativity meet guests and the wider community. More than simply observing, participants were invited to experience and feel each moment, establishing the beginning of a platform that celebrates artistic expression and the connection between people and places.
Project Launch: Artistic Residency
In February, Beyond by The Editory came to life at The Editory Riverside Santa Apolónia with João Gama’s artistic residency. The launch was marked by live painting, special cocktails and moments of pure inspiration, celebrating creativity, local culture and the unique experience that Beyond aims to offer.
The event became a milestone in the launch of the project, showcasing from the very beginning Beyond’s commitment to transforming each hotel within The Editory Collection into a space for art, discovery and connection, where guests and visitors become an active part of the experience.